Even though I saw through their tricks at every step along the way, I am now a customer and proud of it. It is worthwhile to look at what they did, because these are simple things that you can do to improve your software business.
For a micro-ISV, selling to businesses can be more lucrative than selling to consumers. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates. But the rates are high for a reason. It takes more time and money to sell to businesses.